all journals (8)

Thinking out


loud.

Notes on design, brand strategy, typography, and the gap between good work and great work.

Typography
Switzer, Söhne, and the new wave of Swiss-inspired type
Process
How I run a brand discovery that actually works
Editorial Design
Why whitespace is the hardest thing to defend
Brand Identity
Why most logos fail before they're even seen
Typography
The Swiss grid isn't a rule — it's a way of thinking
Creative Direction
What clients mean when they say "make it pop"
Brand Identity
When a rebrand makes things worse
Strategy
The brief is never the real brief